| Catalog Content |
The human brain and its characteristics, An overview of the functions and functioning of the brain, Brain and decision making process, Consciousness and subconscious, The relationship between our emotions and choices, Senses and purchasing, Five-dimensional brand, Rituals and branding, Somatic markers, Perception threshold and subliminal threshold, Subliminal perception, Subliminal advertising, Subliminal messages in advertising, What is neuromarketing? Most used areas of neuromarketing, How is neuroscience used in sales?, Methods used in neuromarketing research, Comparison of neuromarketing with traditional marketing methods,Case studies and application examples. |
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