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Week - 1 |
Introduction |
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Week - 2 |
The human brain and its characteristicS, An overview of the brain, An overview of the functions and functioning of the brain |
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Week - 3 |
Brain and decision making process, Consciousness and subconscious |
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Week - 4 |
The relationship between our emotions and choices |
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Week - 5 |
Senses and purchasing, Five-dimensional brand |
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Week - 6 |
Rituals and branding |
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Week - 7 |
Somatic markers |
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Week - 8 |
Perception threshold and subliminal threshold, Subliminal perception |
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Week - 9 |
Subliminal advertising, Subliminal messages in advertising |
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Week - 10 |
What is neuromarketing? Most used areas of neuromarketing |
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Week - 11 |
How is neuroscience used in sales? |
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Week - 12 |
Some methods used in neuromarketing research (fMRI, EEG, Eye-tracking, EKG, MEG, Galvanic skin test, face coding) |
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Week - 13 |
Comparison of neuromarketing with traditional marketing methods, Advantages and limitations of neuromarketing |
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Week - 14 |
Case studies and application examples |
Anadolu Info Package 
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English