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Week - 1
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Introduction |
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Week - 2
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The human brain and its characteristicS, An overview of the brain, An overview of the functions and functioning of the brain |
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Week - 3
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Brain and decision making process, Consciousness and subconscious |
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Week - 4
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The relationship between our emotions and choices |
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Week - 5
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Senses and purchasing, Five-dimensional brand |
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Week - 6
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Rituals and branding |
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Week - 7
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Somatic markers |
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Week - 8
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Perception threshold and subliminal threshold, Subliminal perception |
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Week - 9
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Subliminal advertising, Subliminal messages in advertising |
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Week - 10
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What is neuromarketing? Most used areas of neuromarketing |
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Week - 11
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How is neuroscience used in sales? |
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Week - 12
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Some methods used in neuromarketing research (fMRI, EEG, Eye-tracking, EKG, MEG, Galvanic skin test, face coding) |
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Week - 13
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Comparison of neuromarketing with traditional marketing methods, Advantages and limitations of neuromarketing |
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Week - 14
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Case studies and application examples |
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