| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ NUR ÖZER CANARSLAN |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Thomas L. Friedman (2006 ) Dünya Düzdür, İstanbul: Boyner YayınlarıSimon Anholt (2003). Global Markaların Yerel Çuvallamaları, İstanbul: MediaCat YayınlarıTheodore Levitt (1983). The Globalization of Markets, Harvard Business Review, May–June.Selma Kalyoncuoğlu ve Mithat Üner ( 2010) "KÜRESEL DOĞAN İŞLETME KAVRAMI VE İŞLETMELERİN KÜRESEL DOĞMASINA ETKİ EDEN KURUCU/ÜST DÜZEYYÖNETİCİ ÖZELLİKLERİ ÜZERİNE KARŞILAŞTIRMALI BİR ARAŞTIRMA" Gazi Üniversitesi İİBF Dergisi, 12/3ysegül Özsomer , Rajeev Batra, Amitava Chattopadhyay, Frenkel ter Hofstede (2012). "A Global Brand Management Roadmap" Intern. J. of Research in Marketing 29 Susan P. Douglas and C. Samuel Craig (2011). Convergence and Divergence: Developing a Semiglobal Marketing Strategy" Journal of International Marketing, Vol:19, No:1Irem Eren Erdogmus, Muzaffer Bodur ve Cengiz Yılmaz (2010). "International strategies ofemerging market firms" European Journal of MarketingVol. 44 No. 9/10Abdullah Özkan (2006). Küreselleşme Sürecinin Medyua ve Kültür Üzeindeki Etkileri, TASAM Stratejik Raporu No:15Selay ILGAZ SÜMER ve Mithat Üner (2012). "ULUSLARARASI PAZARLAMADA PSİKOLOJİK MESAFE İLE ÜRÜN STRATEJİLERİ ARASINDAKİ İLİŞKİ", Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 14/1 |
| Assessment methods and criteria |
1 midtermexam, 1 final exam and term project |
| Work Placement |
there is no work placement |
| Catalog Content |
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