| Catalog Content |
How Does the Consumer Decide?: Neuroscience and the consumer, The way the human brain works, The formation processes of purchasing decisions in the brain, Neuroscientific basis of consumer behavior; The Place of Emotions in the Decision Making Process: Feelings and, cognitive processes such as perception, attention, learning and memory, The power of habits; Neuromarketing: Marketing strategies and neuroscience, Neuromarketing methodologies and technologies, Ethics of neuromarketing. |
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