Akademik Dersler - İçerik

Weeks	Topics
Week - 1	How do consumers make decisions? How does neuroscience enlighten consumer thinking processes?
Week - 2	How does the human brain work and how is this information used in marketing? The influence of the structure and functions of the brain in the development of purchasing behavior.
Week - 3	Analysis of the formation processes of purchasing decisions in the brain, Neuroscientific bases of consumer purchasing decision and behavior.
Week - 4	Cognitive processes such as perception, attention, learning and memory, and the importance of emotions in decision making.
Week - 5	Driving forces of behavior: approach-avoidance, goals, habits.
Week - 6	Experimental article readings and discussion.
Week - 7	Student presentations, consideration, discussion.
Week - 8	An emotional approach in marketing: neuromarketing.
Week - 9	Using the possibilities of neuroscience in determining marketing strategies.
Week - 10	The effect of neuromarketing on the way marketers think about persuasion.
Week - 11	Neuromarketing methodologies and technologies.
Week - 12	The ethics of neuromarketing.
Week - 13	Experimental article readings and discussion.
Week - 14	Student presentations, consideration, discussion.