| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is delivered face to face. |
| Prerequisites |
Bu dersin önkoşulu ya da eş koşulu bulunmamaktadır. |
| Courses Recomended |
There is no recommended optional programme coponent for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
Midterm exam 40 % - Final exam 60 % |
| Work Placement |
Not Applicable |
| Catalog Content |
The Role of Communication in Relationship Management; Public Relations Strategies and Relationship Results; Expansion of Institution and Public Relations Link; Actors in Relationship Management: Institutions, Society, NGO, Government Organizations; Effect of Reputation on Relationships; Management of Internal Relations; The Role and Importance of Relationship Management in Crisis Communication; The Role and Importance of Relationship Management in Terms of Risks; Issue Management in Relational Approach; The Role and Importance of Relationship Management in Terms of Globalization; Use of New Technologies in Relationship Management; Online Community Relations. |
Anadolu Info Package 
Turkish 
English