| Catalog Content |
Brand Concept: Meanings Contained in the Brand, What Benefits Does the Brand Provide?; Brand-related concepts: Brand Associations, Brand Promise, Brand Experience, Brand Love - Lovemarks; Brand Positioning Concept: Brand Positioning Strategies; Brand Name: Features that a brand name should have; Brand Equity: Brand Equity Concept; Luxury Brand: Luxury Brand Concept, Marketing of Luxury Brands, Luxury Brand Communication |
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