| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
DOÇ. DR. EMRAH GÜLMEZ |
| Mode of Delivery |
This course is conducted in the form of distance education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional program component for this course. |
| Recommended Reading List |
Handley, A. & Chapman, C. C. (2013). Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat.Sevinç, S. S. (2015). Pazarlama iletişiminde sosyal medya. Optimist. |
| Assessment methods and criteria |
Midterm exam 20 % - Final exam 80 % |
| Work Placement |
Not Applicable |
| Catalog Content |
Social Media: Definition, Importance, Historical Development; Social Media Tools: Facebook, Instagram, Twitter, Youtube, LinkedIn, Podcast; Content: Definition, Importance; Content Marketing: Definition, Importance, The Concept of Web 3.0; Social Media Usage of Corporate Brands: Producing Content in Social Media, Social Media Management, Corporate Reputation in Social Media, Brands and Consumer Interaction, Successful Social Media Campaigns. |
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