| Recommended Reading List |
Sever, N., S., “Perceptions of Integrated Marketing Communications Among Advertisers and Advertising Practitioners in Turkey: An Exploratory Study”, 9th International Advertising Association Education Conference, October 12-15, Miami, Florida, USA, 2000.Kitchen, P., J., ve Sever, N., S., “Australian Advertising and PR Agency Perspectives on Integrated Marketing Communications,” Proc. 13th International Conference on Corporate and Marketing Communications, Ljubljana, Vol. 1, 16-21, Routledge: Taylor and Francis Group, Ljubljana, 2008.Kitchen, P., J., ve Sever, N., S., “Australian Advertising and PR Agency Perspectives on Integrated Marketing Communications,” Proc. 13th International Conference on Corporate and Marketing Communications, Ljubljana, Vol. 1, 16-21, Routledge: Taylor and Francis Group, Ljubljana, 2008. |
| Catalog Content |
What is advertising, Theories of advertising, Practical models, Theories of learning and their role in advertising, Advertising media, Terminology of media planning and its processes, Advertising Planning. |
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