| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ HALUK AKARSU |
| Mode of Delivery |
Face to Face |
| Prerequisites |
There are no prerequisites or corequisites for this course. |
| Courses Recomended |
|
| Recommended Reading List |
Arens, W. F. (2002). Contemporary Advertising (International Ed.) New York: McGraw-HillHigher Education.Belch, G. E. ve Belch, M. A. (2003). Advertising and Promotion: An Integrated MarketingCommunications Perspective (6. Baskı). The McGraw-Hill Companies.Elden, M. (2013). Reklam ve Reklamcılık (2. Baskı). Ankara: Say Yayınları.Kerr, G. ve Richards, J. (2021). Redefining advertising in research and practice, InternationalJournal of Advertising, 40:2, 175-198, DOI: 10.1080/02650487.2020.1769407Richards, J. I. ve Curran, C. M. Curran (2002). Oracles on “Advertising”: Searching for aDefinition, Journal of Advertising, 31:2, 63-77, DOI:10.1080/00913367.2002.10673667 |
| Assessment methods and criteria |
1 Midterm exam (Classic)1 Final exam (Classic) |
| Work Placement |
|
| Catalog Content |
Basic Concepts: Advertising, Digital Advertising, Television Advertising, Magazine Advertising, Cinema Advertising, Creative Strategy, Message Strategy, Creativity, Creative Idea, Advertising Industry, Advertising Agencies, Strategic Planning, Conventional Media, Digital Media, POEM, Data, Data-Based Advertising, Situation Analysis, SWOT Analysis, Target Audience, Consumer, Marketing Communications. |
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