| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
Midterm exam 30 % Homework 10 % Final exam 60 % |
| Work Placement |
Not Applicable |
| Catalog Content |
The Development and Importance of Globalization; The Development of World Trade; The International Marketing Framework; International Marketing Strategies; The Concept and Characteristics of Intercultural Communication; Intercultural Communication Theories; International Public Relations and the Connection Between International Communication; Factors Affecting International Public Relations; Trends in International Public Relations; International Public Relations Campaigns; The Development of International Communication and Advertising; The Development of International Advertising Agencies; International Advertising Studies; Problems Encountered in International Ads |
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