Akademik Dersler - İçerik

I. Interpret the connections between globalization and communication. 1.1. Question how globalization can be addressed within an international framework. 1.2. The student will be able to explain the importance of communication studies in global practices. II. Explain the importance of intercultural communication in terms of international marketing communication. 2.1. Identify language problems that may occur in intercultural communication. 2.2. Illustrate the types of problems that nonverbal communication can create in intercultural communication. 2.3. Discuss why open intercultural communication in the business world is necessary. III. Explain public relations studies in the international arena. 3.1. Explain the connection between international public relations and international communication. 3.2. List the factors affecting international public relations. 3.3. Explain trends in international public relations. 3.4. Interpret public relations practices around the world. IV. Explain the characteristics of advertising studies in the international arena. 4.1. Illustrate the development of multinational corporations and international advertising agencies. 4.2. Explain the elements of advertising in the international arena.