| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DOÇ. DR. İNCİ OYA COŞKUN |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
None |
| Courses Recomended |
Students who are taking/are going to take this course are recommended to take Travel Agencies and Tour Operators as well. |
| Recommended Reading List |
Tour Planning and Management (AÖF Publ, Editr: Prof.Dr. Oktay Emir)Yale, Pat (1995). The Business of Tour Operations, Essex: Longman.Fay, Betsy (1992). Essentials of Tour Management. Englewood Cliffs, New Jersey: Prentice Hall. Boniface, Brian G. & Chris Cooper (2005). Worldwide Destinations: The Geography of Travel and Tourism. 4th ed., Amsterdam: Elsevier/Butterworth-Heinemann. |
| Assessment methods and criteria |
2 Midterm exams (written) and 1 Final exam (written) are given. Students are required to get a grade over DD which will be determined by the class average. |
| Work Placement |
N/A |
| Catalog Content |
Basic Concepts in Tour Planning; Types and Characteristics of Tours: Inclusive tour, Types and characteristics of inclusive tours; Characteristics of Tour Demand: Tourism demand and inclusive tour demand; Agreements with Suppliers: Decision-making processes and Models of industrial buying; Tour Operations: Operation processes of different tour types; Tour Costs: Factors affecting costs in tour operations, Cost elements, Cost calculation; Pricing of Tours: Pricing methods, Cost-based pricing; Marketing of Tours: Market research, Market segmentation and target market selection, Positioning. |
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