| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DOÇ. DR. FEYZA AĞLARGÖZ |
| Mode of Delivery |
The mode of delivery of this course is face to face. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
Midterm Exam- Assignment/Presentation- Final Exam |
| Work Placement |
N/A |
| Catalog Content |
Marketing in today's economy; Strategic marketing plan; Collecting and analyzing marketing information; Developing competitive advantage and strategic focus; Consumers, market segmentation and target market; Marketing program; Branding and positioning; Ethics and social responsibility in marketing strategy; Implementation and control of marketing; Developing and maintaining long-term customer relationships. |
Anadolu Info Package 
Turkish 
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