| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ MEHMET SİNAN ERGÜVEN |
| Mode of Delivery |
Interactive Lecture |
| Prerequisites |
None |
| Courses Recomended |
None |
| Recommended Reading List |
Up-to-date academic and sectoral articles will be announced at the beginning of the semester. |
| Assessment methods and criteria |
1 midterm 1 final exam |
| Work Placement |
None |
| Catalog Content |
What is Corporate Communication?: Types of communication and the corporate reputation relation, The corporate communication perspective; Communication and Reputation: Brand-image-reputation; Creating Corporate İdentity: Identity concepts; Measuring Corporate Identity; Communicating with the Corporate Brand; Developing Reputation Platform; Communicating the Corporate Reputation; Communicating with the Stakeholders; Assessing the Corporate Communication; Corporate Reputation Research; Organizing Corporate Communication. |
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