| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. NURAY TOKGÖZ |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Ülgen, H. ve Mirze, S. K. (2010). İşletmelerde Stratejik Yönetim, 5. Baskı, Beta Yayınevi. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
N/A |
| Catalog Content |
Fundamentals of Strategic Management: Basic concepts, evolution and benefits of strategic management; Establishment of Strategic Intent: Developing the mission-vision statement; External Environment Analysis: Tools used in external analysis; Internal Environment Analysis: Techniques used in internal analysis; Types of Strategies: Generic, integration and concentration strategies; Generation of Strategy Alternatives and Strategy Selection: The Methods used in the generation of strategy alternatives; Implementation of Strategies: Determination of annual targets and policies; Strategic Evaluation and Control: Strategic evaluation process and evaluation criteria. |
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