| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. NEZİHE FİGEN ERSOY ARCA |
| Mode of Delivery |
This course is done face to face. |
| Prerequisites |
There is no prerequisite for this course. |
| Courses Recomended |
It is recommended to take Industrial Marketing course from the Department of Business Administration during the undergraduate period. |
| Recommended Reading List |
N/A |
| Assessment methods and criteria |
1 midterm and 1 final exam. In addition, students' activities during the semester are taken into consideration. |
| Work Placement |
N/A |
| Catalog Content |
Fundamentals of B2B marketing; B2B Marketing Theory; Relationship Marketing; Network Theory; Buyer Behavior; Analysis of buying center and selling center; Customer acquisition and loyalty; Customer satisfaction in the B2B Market; Customer Experience in the B2B Market;Managing of customer insight and foresight in the B2B market; Customer Relations Management; Customer journey analysis |
Anadolu Info Package 
Turkish 
English