|
Week - 1
|
Fundamentals of B2B marketing |
|
Week - 2
|
B2B Marketing Theory |
|
Week - 3
|
Relationship Marketing |
|
Week - 4
|
network Theory |
|
Week - 5
|
Customer Behaviour Models in B2B |
|
Week - 6
|
Analysis of Buying Center |
|
Week - 7
|
Analysis of Selling Center |
|
Week - 8
|
Customer Acquisition and Loyalty |
|
Week - 9
|
Customer satisfaction in the B2B Market |
|
Week - 10
|
Customer Experience Management in the B2B Market |
|
Week - 11
|
Managing of customer insight and foresight |
|
Week - 12
|
Customer Relations Management |
|
Week - 13
|
Customer journey analysis |
|
Week - 14
|
Case study |
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