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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Gastronomy and Culinary Arts
  3. Master of Arts (MA) in Gastronomy and Culinary Arts
  4. Course Structure Diagram with Credits
  5. Local Product Experience and Destination Image
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
GMS526 - Local Product Experience and Destination Image II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ BEYZA UYANIK
Mode of Delivery The mode of delivery of this course is face-to-face
Place of Delivery On Campus
Used Educational Platforms Face-to-face
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended -
Recommended Resources Askegaard, S., & Kjeldgaard, D. (2007). Here, there, and everywhere: place branding and gastronomical globalization in a macromarketing perspective. Journal of Macromarketing, 27(2), 138-147.Gordin, V., Trabskaya, J., & Zelenskaya, E. (2016). The role of hotel restaurants in gastronomic place branding. International Journal of Culture, Tourism and Hospitality Research, 10(1), 81-90.Gulisova, B. (2022). Place branding for and through gastronomy. Gastronomy and Tourism, 6(3), 154-169.Kırbaç, K., & Bucak, T. (2022). Yerel gıda ürünlerinin sürdürülebilirliğinde gastronomi müzelerinin önemi: Kars Zavot ekomüze örneği. Güncel Turizm Araştırmaları Dergisi, 6(2), 581-603.O. Emir ve B. Çıvak (Ed.) (2022). Destinasyon geliştirme ve örnek uygulamalar. Detay Yayıncılık.Pamukçu, H., Saraç, Ö., Aytuğar, S., & Sandıkçı, M. (2021). The effects of local food and local products with geographical indication on the development of tourism gastronomy. Sustainability, 13(12), 6692.Pearson, D., & Pearson, T. (2017). Branding food culture: UNESCO creative cities of gastronomy. Journal of Food Products Marketing, 23(3), 342-355.Süzer, Ö., & Doğdubay, M. (2022). Sürdürülebilir Turizm Hareketliliğinde Yerel Gidalarin Önemi ve Rekabet Avantaji (Kavramsal Bir Analiz). Safran Kültür ve Turizm Araştırmaları Dergisi, 5(2), 255-269.Yenipinar, U., Köşker, H., & Karacaoğlu, S. (2014). Turizmde yerel yiyeceklerin önemi ve coğrafi işaretleme: Van otlu peyniri. Journal of Tourism & Gastronomy Studies, 2(2), 13-23.
Work Placement -
Aims of the Course The aim of this course is to examine the cultural, economic, and symbolic value creation processes of local gastronomic products and to develop students’ analytical and critical evaluation skills within the context of identity construction, product development strategies, and gastronomic experience design related to local products.

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Concept of Local Products and Gastronomic Identity
Week - 2 Terroir, Geographical Indication, and Authenticity
Week - 3 Product Development Strategies for Local Products
Week - 4 Menu Positioning of Local Products
Week - 5 Transformation of Local Products into Tourism Products
Week - 6 Place Branding (City Branding) and Urban Gastronomy
Week - 7 Michelin and Local Product Strategies
Week - 8 Storytelling and Gastronomic Narrative
Week - 9 Experience Design with Local Products
Week - 10 Digital Branding
Week - 11 Crisis and Authenticity Management
Week - 12 Student Presentations
Week - 13 Student Presentations
Week - 14 Final Exam Week

  • Sustainable Cities and Communities

  • Agriculture, Food and Livestock

  • Performance Assessment (Individual/Panel-Based) Project Presentation

Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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