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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Marketing Management (Distance Education)
  5. Course Structure Diagram with Credits
  6. Service Marketing and Management
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZY503 - Service Marketing and Management I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. SEVGİ AYŞE ÖZTÜRK
Mode of Delivery Online
Place of Delivery
Used Educational Platforms
Prerequisites Not available
Courses Recomended Principles of marketing
Recommended Resources Hizmet Pazarlaması: Kuram, Uygulama ve Örnekler, Sevgi Ayşe Öztürk(Ekin Kitabevi)
Work Placement not available
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 General characteristics of services indüstry
Week - 2 Services economy
Week - 3 Characteristics of service as a product
Week - 4 Services branding
Week - 5 Pricing of services
Week - 6 Demand and capasity management in services industry
Week - 7 Distribution of services
Week - 8 Marketing communication for services
Week - 9 Services and people (customer and personnel)
Week - 10 Phisical evidences of services
Week - 11 Customer relationship management
Week - 12 Conceptualization of services quality
Week - 13 Dimensions of services quality and improving quality
Week - 14 Internationalization of services

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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