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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Marketing Management (Distance Education)
  5. Course Structure Diagram with Credits
  6. Customer Relationship Management
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL522 - Customer Relationship Management II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. ENES EMRE BAŞAR
Mode of Delivery ONLINE
Place of Delivery
Used Educational Platforms
Prerequisites NONE
Courses Recomended NONE
Recommended Resources
Work Placement NONE
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1
Week - 2
Week - 3 Customer and Consumer
Week - 4
Week - 5 Inner Customer Satisfaction
Week - 6 Customer Relationship Management
Week - 7 Communication With Customer and Dimensions
Week - 8 Customer Loyalty and Quality
Week - 9
Week - 10 CRM Practices
Week - 11 Case Study 1: Private Sector
Week - 12 Case Study 2: Public Sector
Week - 13 Problems in CRM and Solutions
Week - 14 Case Study 3: Cases from sikayetimvar.com

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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