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Week - 1 |
Introduction, Concept and Content of Institutional Communication |
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Week - 2 |
The Models and Classification of Institutional Communication (Management Communication, Marketing Communication and Organizational Communication)
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Week - 3 |
The Functions of Institutional Communication |
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Week - 4 |
Target Audiences at Open and Distance Education (Stakeholders) |
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Week - 5 |
Institutional Culture and Institutional Identity at Open and Distance Education |
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Week - 6 |
Institutional Image and Reputation at Open and Distance Education |
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Week - 7 |
Institutional Social Responsibility at Open and Distance Education |
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Week - 8 |
Mid-term |
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Week - 9 |
Institutional Crises at Open and Distance Education |
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Week - 10 |
Institutional Media at Open and Distance Education |
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Week - 11 |
Digital Strategies at Institutional Communication |
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Week - 12 |
Web Sites as an Institutional Communication Tool at Open and Distance Education |
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Week - 13 |
Social Media as an Institutional Communication Tool at Open and Distance Education
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Week - 14 |
General Evaluation
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