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Week - 1
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General Introduction |
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Week - 2
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Introduction to media economics and essential defination and scope |
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Week - 3
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Media industry from a macroeconomic perspective |
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Week - 4
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Media and political economy approach |
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Week - 5
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Monopolization in the media |
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Week - 6
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Media ownership and monopolization in Western countries and Turkey |
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Week - 7
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Media ownership and monopolization in Western countries and Turkey |
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Week - 8
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The place and importance of the advertising industry in the media economy |
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Week - 9
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Media as an advertising medium |
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Week - 10
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Press management: development and internal organization |
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Week - 11
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Economy and management of the radio-television industry |
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Week - 12
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Economy and management of the cinema industry |
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Week - 13
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New media and creative industry |
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Week - 14
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Working life in media businesses |
Anadolu Info Package 
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