Akademik Dersler - İçerik

Weeks	Topics
Week - 1	General Introduction
Week - 2	Introduction to media economics and essential defination and scope
Week - 3	Media industry from a macroeconomic perspective
Week - 4	Media and political economy approach
Week - 5	Monopolization in the media
Week - 6	Media ownership and monopolization in Western countries and Turkey
Week - 7	Media ownership and monopolization in Western countries and Turkey
Week - 8	The place and importance of the advertising industry in the media economy
Week - 9	Media as an advertising medium
Week - 10	Press management: development and internal organization
Week - 11	Economy and management of the radio-television industry
Week - 12	Economy and management of the cinema industry
Week - 13	New media and creative industry
Week - 14	Working life in media businesses