| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. ÇETİN POLAT |
| Mode of Delivery |
The mode of delivery of this course is face-to-face. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
Bu dersle ilişkili önerilen başka dersler bulunmamaktadır. |
| Recommended Reading List |
Albarran, A. B. (2010). The Media Economy. New York: Routledge. Özer, M. (1998). İktisada Giriş. Edt. Ö. Özkazanç ve E. Ataç. Eskişehir: Anadolu Üniversitesi Açık Öğretim Yayınları No: 565. Ünsal, E. M. (2010). Mikro İktisat. Ankara: İmaj Yayıncılık. Ünsal, E. M. (2011). Makro İktisat. Ankara:İmaj Yayıncılık. Bagdikian, B. (1992). The Media Monopoly. Boston: Beacon Press. Nebiler, H. (1995). Medyanın Ekonomi Politiği. İstanbul: Sarmal Yayınevi. |
| Assessment methods and criteria |
1 Mid-Term Exam1 Final Exam |
| Work Placement |
- |
| Catalog Content |
Introduction to media economy: Definition and scope of media economy, Media industry in terms of macroeconomic perspective, Basic concepts of media economy, Approaches to media economy. Ownership problem and monopolization tendencies in media: Media and Economy Political Approach, Monopoly in the Media, Media ownership and monopolization. The advertising industry and media: The importance of the advertising industry in the media economy, The relationship between the advertising industry and the media. Press operation: The development of press operations and their internal organization. Economy and management of the radio-television industry. |
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