Akademik Dersler - İçerik

1. Introduction to Media Economics: 1.1. Describe the media economy. 1.2. Explain the media industry's place in the economy from a macroeconomic perspective. 1.3. Define the basic concepts of media economics. 1.4. Describe important theories and approaches used in analyzing the media economy.
2. Describe ownership and monopolization tendency in the media: 2.1. summarize monopolization types and short and long-lasting effects of monopolization. 2.2. Describe the concepts of monopolization in the media environment in Western countries. 2.3. Express the change in media ownership and monopolization in Turkey.
3. Explain the importance of the advertising industry in the media economy: 3.1. Define the actors of the advertising industry. 3.2. Evaluate the relationship between the advertising industry and the media. 3.3. Express different aspects of media as an advertising medium.