Week - 1 |
Theoretical Framework and Evolution of Marketing |
Week - 2 |
Agricultural Marketing Environment |
Week - 3 |
Marketing Information Systems and Research in Agriculture |
Week - 4 |
Market Segmentation and Target Market Selection |
Week - 5 |
Functions of Agricultural Marketing |
Week - 6 |
Agricultural Marketing Systems |
Week - 7 |
Midterm |
Week - 8 |
Agri/Food Value Chain and New Marketing Methods |
Week - 9 |
Financing in Agricultural Marketing |
Week - 10 |
Economic and Financial Parameters in Agri-Marketing |
Week - 11 |
Ethics in Agricultural Marketing and Ethical Models |
Week - 12 |
Ethical Dimensions of the Marketing Mix Elements |
Week - 13 |
Agricultural Marketing Planning |
Week - 14 |
Final Exam |