Language of Instruction |
Türkçe |
Course Type |
Required Courses |
Course Instructor(s) |
|
Mode of Delivery |
Distance Education |
Prerequisites |
There is no prerequisite or co-requisite for this course. |
Courses Recomended |
N/A |
Recommended Reading List |
|
Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
Work Placement |
N/A |
Catalog Content |
The Theoretical Framework and Development of Marketing; Agricultural Marketing Environment; Marketing Information Systems and Marketing Research; Market Segmentation and Target Market Selection; Agricultural Marketing Functions; Agricultural Marketing Systems; Agriculture/Food Value Chain and New Generation Marketing Methods; Financing in Agricultural Marketing; Economic and Financial Parameters in Agricultural Marketing; Ethics and Ethical Models in Agricultural Marketing; Ethical Dimensions in Marketing Mix Elements; Agricultural Marketing Planning. |