Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction to IMC.
Week - 2	The role of IMC in the marketing communication process.
Week - 3	Analysis of a brand communication process
Week - 4	Changing communication elements and their new roles.
Week - 5	Strategy development process.
Week - 6	Overview of new integrated communication model.
Week - 7	The components of the new model: Opening
Week - 8	The role of new technologies in the model.
Week - 9	Signaling Theory.
Week - 10	Word of mouth communication in the model
Week - 11	Changing consumer typology.
Week - 12	Communication with virtual communities in the virtual space.
Week - 13	A critical thinking on advergaming applications.
Week - 14	A visionary tour: Quo Vadis communications.