Akademik Dersler - İçerik

Explains the developmental stages and reasons behind the emergence of integrated marketing communications.
Lists the emergence reasons of integrated marketing communications.
Defines today’s marketing communication environment and its relationship with individual consumption habits.
Explains the place of mixed communication elements in imc.
Lists communication mix elements.
Lists the role of each communication mix element in imc.
Interprets on the components of existing imc models.
Explains the strengths of existing models.
Explains the weaknesses of existing models.
Explains the limitations of existing models.
Discusses the new imc model.
Interprets the components of the new imc model.
Exemplifies the old and new models of imc.
Evaluates new marketing communication environments.
Knows virtual tools.
Explains the concept of social networking.
Creates a blog page.
Knows advergaming tools and discusses the usage of them.
Knows E-WOM tools and compares the usage of them.