Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Communication Management	RHİ302	VI. SEMESTER	3+0	4.5

Language of Instruction	İngilizce
Course Type	Area Elective Courses
Course Instructor(s)
Mode of Delivery	This course is conducted only in the form of face to face education.
Prerequisites	ARY111 Research Methods in Social Sciences (ENG); İŞL153 Business Management (ENG); PSİ104 Social Psychology (ENG); PSİ102 Psychology (ENG); PZL104 Introduction to Marketing Management; KT215 Economics (ENG); RHİ204 Consumer Behavior (ENG); RHİ301 Persuasive Communication (ENG); RHİ305 Media Planning (ENG); RHİ334 Advertising Campaign Analyses; RHİ202 Theory and Practice in Public Relations; RHİ205 Marketing Communication (TR); RHİ365 Media and Politics (ENG).
Courses Recomended	ARY301 Qualitative Methods in Communication Research (TR); RHİ307 Advertising Analysis (TR); RHİ357 Digital Public Relations (TR); RHİ359 Corporate Culture Management (TR); RHİ361 Public Relations Management (TR); RHİ369 Psychological Approaches in Advertising (TR); RHİ310 Brand Communication Management (TR); RHİ346 Public Relations Copy Writing (TR).
Recommended Reading List	Aaker, D. A. (1991) Managing Brand Equity, FreePress, New York.Berger,Jonah(2016), Contagious: Why Things Catch On.Eyal, Nir(2014), Hooked: How to Build Habit-Forming Products.Godin, Seth (2012), Icarus Deception:How High Will You Fly?Godin, Seth (2016), Tribes: We Need You to Lead Us.Holt, D.B.(2004), How Brands Become Icons: The Principles of Cultural Branding.Lewis, Michael (2017), The Undoing Project: A Friendship That Changed Our Minds.Lyseggen, Jørn (2017), Outside Insight: Navigating a World Drowning in Data.Thaler, Richard (2016), Misbehaving: The Making of Behavioral Economics.Zenko,Micah(2015), RedTeam.
Assessment methods and criteria	Midterm, final exam.
Work Placement	N/A
Catalog Content	Introduction; Literature Review; Introduction of the Organization; Organizational Analysis: Stakeholder analysis, Target audience analysis, Market analysis, SWOT analysis, Budget analysis, Price analysis; Planning Communication Activities for Product/Service Promotion; Implementing Communication Activities for Internal Stakeholders; Evaluating Communication Activities for Internal Stakeholders; Planning Communication Activities for the Target Audience; Evaluation of Communication Activities for the Target Audience; Reporting Communication Activities for the Promotion of the Product/Service; Final presentations.