|
Week - 1 |
explaining the students the aim of the course and the method of instruction. Informing the students about the research projects that they have to do during the semestre as part of a group. |
|
Week - 2 |
Understanding the services economy(lectured by the staff) |
|
Week - 3 |
Augmented service offering(lectured by the staff) |
|
Week - 4 |
Cases of excellence service providers(presentation by the students) |
|
Week - 5 |
Pricing the services |
|
Week - 6 |
Distributing the services |
|
Week - 7 |
Promoting services |
|
Week - 8 |
Demand and capasity management in services |
|
Week - 9 |
Service quality |
|
Week - 10 |
Services marketing and human resources |
|
Week - 11 |
Services marketing and human resources |
|
Week - 12 |
International services marketing |
|
Week - 13 |
Customer retention and relationship marketing in services |
|
Week - 14 |
Case study |
Anadolu Info Package 
Turkish 
English