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Week - 1 |
Introduction to Artificial Intelligence in Digital Advertising |
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Week - 2 |
Programmatic Advertising and Automated Buying |
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Week - 3 |
AI-Powered Content Creation (Applied) |
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Week - 4 |
User Behavior Analysis and Personalization |
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Week - 5 |
Artificial Intelligence in Google and Social Media Advertising |
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Week - 6 |
Success Measurement and Reporting in Digital Advertising - 1 |
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Week - 7 |
Success Measurement and Reporting in Digital Advertising - 2 |
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Week - 8 |
Chatbots and Their Use in Advertising |
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Week - 9 |
Dynamic and Adaptive Ads with Artificial Intelligence |
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Week - 10 |
Ethics, Privacy, and AI-Supported Advertising |
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Week - 11 |
Future Advertising Strategies with Artificial Intelligence |
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Week - 12 |
Application: Designing an AI-Based Advertising Campaign - 1 |
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Week - 13 |
Application: Designing an AI-Based Advertising Campaign - 2 |
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Week - 14 |
Presentation and Discussion of Term Projects |
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