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Week - 1
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Introduction to Artificial Intelligence in Digital Advertising |
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Week - 2
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Programmatic Advertising and Automated Buying |
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Week - 3
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AI-Powered Content Creation (Applied) |
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Week - 4
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User Behavior Analysis and Personalization |
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Week - 5
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Artificial Intelligence in Google and Social Media Advertising |
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Week - 6
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Success Measurement and Reporting in Digital Advertising - 1 |
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Week - 7
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Success Measurement and Reporting in Digital Advertising - 2 |
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Week - 8
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Chatbots and Their Use in Advertising |
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Week - 9
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Dynamic and Adaptive Ads with Artificial Intelligence |
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Week - 10
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Ethics, Privacy, and AI-Supported Advertising |
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Week - 11
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Future Advertising Strategies with Artificial Intelligence |
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Week - 12
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Application: Designing an AI-Based Advertising Campaign - 1 |
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Week - 13
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Application: Designing an AI-Based Advertising Campaign - 2 |
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Week - 14
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Presentation and Discussion of Term Projects |
Anadolu Info Package 
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