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Week - 1
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Function and Effects of Advertising |
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Week - 2
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Advertising effects: A psychological perspective |
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Week - 3
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Feather effect, Agenda setting |
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Week - 4
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Perception, Perceptual Choice, Senses |
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Week - 5
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Recall and association, Effects of image ads |
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Week - 6
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Silent symbols and identity badges, Identification for consumers |
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Week - 7
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Accuracy / reality effect, Persuasion, Interest level |
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Week - 8
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Creative ads, Advertising and emotions |
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Week - 9
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Semiotics, Use of metaphors in advertising |
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Week - 10
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Cognitive consistency |
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Week - 11
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Measurement of ad effects in memory, Recall tips |
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Week - 12
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Episodic memory and information memory |
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Week - 13
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Ad-brand association |
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Week - 14
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Examples, General evaluation |
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