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Week - 1 |
The Development and Importance of Globalization |
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Week - 2 |
The Development of World Trade |
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Week - 3 |
The International Marketing Framework |
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Week - 4 |
International Marketing Strategies |
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Week - 5 |
The Concept and Characteristics of Intercultural Communication |
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Week - 6 |
Intercultural Communication Theories |
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Week - 7 |
International Public Relations and the Connection Between International Communication |
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Week - 8 |
Factors Affecting International Public Relations |
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Week - 9 |
Factors Affecting International Public Relations |
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Week - 10 |
International Public Relations Campaigns |
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Week - 11 |
The Development of International Communication and Advertising |
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Week - 12 |
The Development of International Advertising Agencies |
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Week - 13 |
International Advertising Studies |
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Week - 14 |
Problems Encountered in International Advertising Studies |
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