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Week - 1
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From Public Relations to Corporate Communication |
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Week - 2
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Corporate Communication Writing |
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Week - 3
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Corporate Communication Author's Roles and Responsibilities |
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Week - 4
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News Concept and News Value in Corporate Communication |
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Week - 5
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Preparation for Writing and the Writing Process |
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Week - 6
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Media Relations in Traditional and Digital |
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Week - 7
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Persuasion in Corporate Communication Writing |
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Week - 8
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Writing for Traditional Media |
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Week - 9
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Writing for Social Media |
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Week - 10
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Writing for Corporate Communication Tools (Press Release, Interview, Corporate Newspaper, Corporate Magazine) |
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Week - 11
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Writing for Corporate Communication Tools (News Letter, Inserts, Speech Texts, Corporate Advertising) |
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Week - 12
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Writing for Corporate Communication Tools (Brochure, Poster, Booklet, Social Media Contents) |
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Week - 13
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Writing in Times of Crisis |
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Week - 14
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Analysis of Corporate Communication Tools |
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