| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. SEVİL BAYÇU |
| Mode of Delivery |
This course is given in the form of distance education. |
| Prerequisites |
There is no prerequisite for the course. |
| Courses Recomended |
There is no recommended program for this course. |
| Recommended Reading List |
Bayçu, S. (2017). Strateji ve Uygulama Boyutuyla halkla İlişkiler Yazarlığı. Ankara: Nobel Yayınları. |
| Assessment methods and criteria |
Midterm Exam (40%) Final Exam (60%) |
| Work Placement |
No |
| Catalog Content |
From Public Relations to Corporate Communication; Writing in Corporate Communication; Corporate Communication Author's Roles and Responsibilities; News Concept and News Value in Corporate Communication; Preparation for Writing and Writing Process; Media Relations in Traditional and Digital; Persuasion in Corporate Communication Writing; Writing for Traditional Media; Writing for Social Media; Writing for Corporate Communication Tools: Press Bulletin, Interview, Corporate Newspaper, Corporate Magazine, News Letter, Inserts, Speech Texts, Corporate Advertising, Brochure, Poster, Booklet, Social Media Contents; Writing in Times of Crisis; Analysis of Corporate Com. |
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