Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The importance of public relations research, the fundamental stages of the research process, the principles of scientific research, and research ethics.
Week - 2	The characteristics of quantitative research, research designs, hypothesis formulation, population and sampling, data collection, and measurement techniques.
Week - 3	The characteristics of qualitative research; interviews, focus groups, observation, and qualitative data analysis methods.
Week - 4	The use of research in the public relations process, the analysis of digital environments, and new media research methods.
Week - 5	The analysis of the organization’s internal and external environment, organizational structure and culture, the identification of communication problems, and SWOT analysis.
Week - 6	The analysis of market structure, the industry, competitors, and target groups; the evaluation of market information from the perspective of public relations strategies.
Week - 7	The concept of target audiences; the identification, segmentation, and prioritization of target audiences; and the analysis of their characteristics.
Week - 8	Aligning corporate goals with communication objectives, setting measurable objectives, and corporate positioning.
Week - 9	Proactive communication initiatives, target audience engagement, collaboration with target audiences, and defensive and response strategies.
Week - 10	The strategic planning process in public relations; the integration of the research, planning, implementation, and evaluation stages.
Week - 11	The interpersonal communication process, verbal and nonverbal communication, listening, feedback, and relationship management.
Week - 12	The relationship between public relations and the media, the concept of publicity, newsworthiness, agenda-setting, and media visibility.
Week - 13	The management of press releases, press conferences, interviews, press kits, and other traditional media tools.
Week - 14	Corporate websites, social media, blogs, online press rooms, digital content management, online engagement, and reputation management.