Akademik Dersler - İçerik

Defines the concepts of service and hospitality enterprises.
Explains the development of service industry.
Distinguishes the characteristics of services.
Distinguishes hospitality enterprises and services.
Distinguishes the importance of quality in hospitality services.
Defines the concept of quality and its characteristics.
Explains the development of quality approaches.
Explains the dimensions of service quality.
Explains the concept of total quality management and its principles.
Defines the basic concepts of total quality management.
Explains the success conditions and reasons for failure for total quality management.
Exemplifies the quality improvement tools.
Explains the connection between quality, customer relations, and productivity in accommodation enterprises.
Establishes the relationship of quality with customer expectations and perceived value.
Explains the relationship between the concepts of productivity and quality.
Evaluates the effects of productivity on quality in accommodation enterprises.
Explains quality assurance systems and electronic service quality.
Distinguishes quality assurance systems and their fields of usage.
Distinguishes quality assurance systems in accommodation services.
Distinguishes electronic service quality and measurement methods.