Akademik Dersler - İçerik

Explains what marketing for children means.
Explains the factors that accelerate the development of marketing for children.
Tells children’s process of becoming a consumer.
Explains how children’s market can be segmented.
Makes segmentation according to traditional market segmentation criteria.
Makes segmentation with a holistic perspective.
Lists what should be considered in product development for children.
Lists what should be considered in product development for children.
Explains the promotion mix tools used in marketing for children.
Describes the marketing research process for children.
Lists the methods to be used in data collection from children.
Describes the difficulties encountered in collecting data from children.
Explains family tourism and its scope.
Describes the motivations of children and parents for family tourism.
Explains parents' conflicting demands and needs in family tourism.
Defines the concept of child friendly tourism.
Defines a child friendly hotel.
Lists the applications within the scope of child friendly tourism in tourism enterprises.
Tells what child safety and health means within the scope of child friendly tourism.
Explains the mini clubs and their scope.