| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Face to face |
| Prerequisites |
None |
| Courses Recomended |
TRZ145 Genel Turizm Bilgisi PZL251 Turizm Pazarlaması |
| Recommended Reading List |
Carr, Neil (2011). Children\'s and Families\' Holiday Experience. First Edition. Routledge.McNeal, James U. (1992). Kids As Customers. A Handbook of Marketing to Children. Birinci Basım. Lexington Books. Séraphin, Hugues ve Gowreesunkar, Vanessa (2020). Children in Hospitality and Tourism. Marketing and Managing Experiences. Series: De Gruyter Studies in Tourism, 4. De Gruyter Oldenbourg, https://doi.org/10.1515/9783110648416. Özel, Çağıl Hale (2021). Turizmde Çocuk dostu Uygulamalar (Otellerin Çocuk Kulüplerinde Sunulan Hizmetlere Yönelik Bir Araştırma). 1. Edition. Ankara: Detay Yayıncılık.Seraphin, Hugues ve Vanessa Gowreesunkar (2020). Children in Hospitality and Tourism. Marketing and Managing Experiences. De Gruyter. |
| Assessment methods and criteria |
1 Midterm Exam, 1 Homework, 1 Final Exam |
| Work Placement |
None |
| Catalog Content |
Marketing to Kids: Factors that foster the development of marketing for children, Children's process of becoming a "consumer"; Segmentation of the Children's Market; Product Development for Children; Promotion for Children; Marketing Research for Children: Methods that can be used to collect data from children, Difficulties in collecting data from children; Family Tourism; Child Friendly Tourism and Its Reflection on Management: Concept of child friendly hotel, Child friendly tourism practices in tourism businesses, Child safety and health within the scope of child friendly tourism; An Effective Way to Serve Children: Kids Clubs. |
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