| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DOÇ. DR. EMRAH GÜLMEZ, ÖĞR. GÖR. GÖKÇE BÜYÜKERŞEN, PROF. DR. AYDIN ZİYA ÖZGÜR, DR. ÖĞR. ÜYESİ ÖMER KUTLU, PROF. DR. NEVZAT BİLGE İSPİR, DOÇ. DR. NAİM ÇINAR, DOÇ. DR. SERDAR YILDIZ, DOÇ. DR. GÜNAY MOTİF ATAR, DR. ÖĞR. ÜYESİ HALUK AKARSU |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
|
| Work Placement |
Not Applicable |
| Catalog Content |
Determining the subject: Choosing the corporate or product; briefing and evaluation; Situation analysis: Product characteristics, market research, competitors, target audience, campaign strategy: Improving creative strategies, copy write platform, promise, main attractions, creative production style and format; creative studies: Printed advertising, scenario and storyboard of TV advertising; media planning; budget; Presentation; Evaluation. |
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