| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. FATMA ZEYNEP ÖZATA |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Marketing Türkiye, Brandage |
| Assessment methods and criteria |
1 Midterm Exam- 1 Final |
| Work Placement |
N/A |
| Catalog Content |
Marketing Concept and its Developmental Process; Consumer and Market Analysis; Marketing Strategy and the Marketing Mix; Product, Service and the Brand; New Product Development and Innovativation; Pricing Applications and Policies; Marketing Channels; Retailing and Shopping Malls; Marketing Communication Strategy; Personal selling; Customer Services Management; Globalization and Marketing; Postmodern Marketing; Social Responsibility in Marketing. |
Anadolu Info Package 
Turkish 
English