Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Course Intro
Week - 2	General concept and development of marketing and Marketing and Society
Week - 3	Relationship Marketing and Customer Value
Week - 4	Marketing environment and information system
Week - 5	Customer Behaviour
Week - 6	Marketing Management and Marketing Plan
Week - 7	Segmentation and Targeting
Week - 8	Marketing, Competition and Strategy
Week - 9	Marketing Tactics-1:Product Development and Management
Week - 10	Marketing Tactics-2:Price Management
Week - 11	Marketing Tactics-3:Place Management
Week - 12	Marketing Tactics-4:Marketing Communication Management
Week - 13	International Marketing Management
Week - 14	Marketing Plan Presentations