| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DOÇ. DR. ÇAĞLAR GENÇ |
| Mode of Delivery |
Face to face |
| Prerequisites |
Non |
| Courses Recomended |
Non |
| Recommended Reading List |
Social Media and Crisis Communication (Austin, L. L., & Fisher, K. R. )Crisis Communication: A Casebook Approach (Coombs, W. T.)Crisis Communication and Social Media – CIPR Best Practice GuideMedia Relations and Crisis Management- Coursera (Microsoft Certicate)Sosyal Medyada Kriz Yönetimi ve Karşılaştırmalı Örnek Olay İncelemesi (Caner Kayış)Yeni Medyada Kriz Yönetimi (Mehmet Sezai Türk)Sosyal Medyada Kriz Yönetimi ve İmaj Restorasyonu (Yelda Özlem Kölgeller) |
| Assessment methods and criteria |
1 Midterm Exam, 1 Final Exam, 1 Report and Presentation Assignment |
| Work Placement |
Non |
| Catalog Content |
Concepts of Crisis and Crisis Management; New Media Ecosystem; Dynamics of Crises in New Media; Types of Crisis and Their Appearance in New Media; Triggers of Crisis in New Media; Pre-Crisis: Digital Risk Analysis and Early Warning Systems; Crisis Moment: Design and Dissemination of Crisis Messages; Post-Crisis: Recovery, Transparency and Reputation Management; Case Study: Social Media Crisis of a Local Brand; Case Study: An International Crisis; Corporate Spokesperson and Influencer Strategies; Perception Management and Emotional Intelligence in New Media; Simulation Practice: Crisis Management Workshop; Student Presentations and Reports |
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