| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. SİBEL ÖNÇEL GÜLER |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm, 1 Final |
| Work Placement |
N/A |
| Catalog Content |
Concept of Customer Relationship Management; Customer Value and Customer Classification; Customer Relations Process; Customer Service Quality and Control; Customer complaints; Customer Engagement: Customer discovery and customer retention programs; Role of Information Technology: Utilizing Information, Data Mining, Sales Force Automation; Internet and Customer Relations Management; Customer Relationship Management Analysis and Planning Process; Integration of Customer Relationship Management and Business Strategy; Managing Customer Oriented Change. |
Anadolu Info Package 
Turkish 
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