| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. AYDIN ZİYA ÖZGÜR |
| Mode of Delivery |
The mode of delivery of this course is online |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Akyürek, R. (2005). Kurumsal iletişim yönetimi (Vol. 859). Anadolu Universitesi.Çetintaş, H. B. (2014). Kurumsal iletişim stratejisi ve kurumsal bloglar. Eğitim Yayınevi.Digman, L. A. (2006). Strategic Management: Competing in the Global Information Age (8th Edition), Thomson: USA.Hatch, M. J. ve Cunliffe, A. L. (2006). Organization Theory (2nd. Edition), Oxford University Press: Oxford.Hill, C. W. L. (2002). Global Business Today (2nd. Edition), McGraw-Hill/Irwin: NY.Ireland, R. D., Hoskisson, R. E. ve Hitt, M. A. (2011). The Management of Strategy: Concepts and Cases (9th. Edition), South-Western Cengage Learning: Canada. |
| Assessment methods and criteria |
1 mid-term exam, 1 final exam |
| Work Placement |
N/A |
| Catalog Content |
Corporate Communications: Purpose, Function, Tool, Strategy, Environment; Corporate Culture: Concept, Purpose; Corporate Identity: Purpose, Concept, Models; Corporate Design: Concept, Purpose, Publication, Production, Evaluation |
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