|
Week - 1
|
Introduction |
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Week - 2
|
Corporate culture, corporate identity, corporate design and visual identity |
|
Week - 3
|
Process of corporate communication strategy development and stages |
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Week - 4
|
Message strategies in corporate communication |
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Week - 5
|
Practice field of corporate communication |
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Week - 6
|
Communication vehicles in corporate communication |
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Week - 7
|
Midterm |
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Week - 8
|
Printed materials, newspapers and magazines |
|
Week - 9
|
Cinema, radio and TV in corporate communication |
|
Week - 10
|
Program design, scenario, audiovisual specifics |
|
Week - 11
|
Digital communication vehicles |
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Week - 12
|
Social media |
|
Week - 13
|
Legal issues and ethics |
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Week - 14
|
Final exam |
Anadolu Info Package 
Turkish
English