Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	Corporate culture, corporate identity, corporate design and visual identity
Week - 3	Process of corporate communication strategy development and stages
Week - 4	Message strategies in corporate communication
Week - 5	Practice field of corporate communication
Week - 6	Communication vehicles in corporate communication
Week - 7	Midterm
Week - 8	Printed materials, newspapers and magazines
Week - 9	Cinema, radio and TV in corporate communication
Week - 10	Program design, scenario, audiovisual specifics
Week - 11	Digital communication vehicles
Week - 12	Social media
Week - 13	Legal issues and ethics
Week - 14	Final exam