|
Week - 1
|
Introduction to content marketing |
|
Week - 2
|
History of content marketing |
|
Week - 3
|
Content marketing strategy |
|
Week - 4
|
Content marketing and advertising |
|
Week - 5
|
Content marketing tools and media |
|
Week - 6
|
Creating branded content |
|
Week - 7
|
Leveraging user generated content |
|
Week - 8
|
Influencer marketing |
|
Week - 9
|
Social media and content marketing |
|
Week - 10
|
Search engines and content marketing |
|
Week - 11
|
Using video for content marketing |
|
Week - 12
|
Using games for content marketing |
|
Week - 13
|
Using stories for content marketing |
|
Week - 14
|
Evaluating the content marketing efforts |
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