Akademik Dersler - İçerik

1. Students will be propose appropriate communication approaches in global business practices and benefit expectations 1.1. Comment the connections with the links in globalization. 1.2. Relate communication efforts by international agreements . 1.3. Query the most appropriate communication approaches within the international framework for the organization.
2. Students will be offered intercultural solutions to problems that arise in business applications. 2.1. Identfy the language problems in intercultural communication. 2.2. Exemplifies what kind of nonverbal communications problems in intercultural communication. 2.3. Argue that the reason for intercultural communication in the business world.
3. Evaluate advertising works in the international arena. 3.1. Illustrate the effect of the development of advertising in a multinational enterprises and international advertising agencies. 3.2. Query within the framework of international advertising demographics, economic factors, geographic features , political and legal framework and cultural context. 3.3. Analyze international practices in the field of advertising. 3.4. Recommend strategic decisions within the framework of international advertising.
4. Students able to evaluate PR applications in the international arena. 4.1. Illustrate how this affects the development international companies and international organizations, global field of public relations. 4.2. Distinguish similarities and differences between local and international public relations. 4.3. Discuss in terms of public relations activities in multicultural environment is. 4.4. Recommend strategic decisions for international public relations in the framework.