| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is conducted in the form of distance education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme coponent for this course. |
| Recommended Reading List |
• Ağcakaya, S. & Öğrekçi, S. ( 2016) “ Küreselleşme ve Küreselleşmenin Evrensel Değerleri” Süleyman Demirel Üniversitesi Vizyoner Dergisi, Yıl: 2016, Cilt: 7, Sayı: 14, ss.25-42• Kartari, Asker (2013) Kültürlerarası İletişim Ünite 1-2-3-4 • Mora, N. (2011) Medya Çalışmaları Medya Pedagojisi ve Küresel İletişim. Ankara: Nobel Akademik Yayıncılık |
| Assessment methods and criteria |
Midterm exam 20 % - Final exam 80 % |
| Work Placement |
Not Applicable |
| Catalog Content |
Development of Globalization; Evaluation of International Communication Approaches; Intercultural Communication and Language Use; Nonverbal Communication Problems; Intercultural Communication in the Business World; Global Marketing Communication Studies; Analysis of Political, Legal and Economic Framework; Examining the Cultural Framework; International Companies Affecting PR Activities; Similarities and Differences Between Local and International PR; PR Activities in Multicultural Settings; Strategic Approaches in Global PR Framework; Use of New Communication Technologies in Global PR Studies; Features of Global PR Campaigns. |
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